Fishermen are skunked a lot more often than they are successful. They’ll sit in a boat hour after hour, day after day chasing an elusive fish. Not me though, when I go fishing I catch 10 to 20 without fail every single time.
How do I do it you may be thinking? Well, I take my 3 year old daughter, along with her net, down to the government wharf and scoop up minnows that school around the pilings. Then we give every fish a name (usually it’s Santa, she likes to call every fish Santa) and release it back into the ocean.
What does this have to do with piano teaching? Let’s analyze the situation a little closer. Most fishermen, like piano teachers, are unsuccessful because they don’t do anything different from anyone else. They head out in their boat like everyone else, drop a lure in the water like everyone else, and crack open a beer like everyone else.
I however, know exactly what type of fisherman I am, where my fish hang out, and how I can successfully catch them every time. (I know I’m being a little cheeky, after all, how can my little minnows possibly compare to the much sought after Tyee, but hopefully you catch my drift).
Now ask yourself… What type of piano teacher are you? Who are your potential students? How can you “catch” them?
If you want to run a really successful piano teaching studio you need to know your niche… to differentiate yourself from the piano teaching crowd! Once you’ve identified your niche, market yourself like mad and you’ll get a boatload of students.