There are two main strategies you can employ when marketing and advertising your piano teaching studio: broad and targeted.
A broad-based strategy is a death sentence. Essentially, you create an ad and put it in front of as many faces as you can by whatever means you can.
With broad-based advertising the people who see your ad may or may not be potential piano teaching clients. Newspaper classified ads and un-targeted mail drops fall into this category. When it comes to return on investment, broad-based advertising will eat away at your piano teaching studio’s bottom line. If you have to pay for a method of broad-based advertising, stay away at all costs.
Now targeted advertising… that’s a different story. Targeted advertising will rocket your piano teaching studio to success. It works because it speaks directly to a group of people who really are potential clients. Instead of appealing to the random masses, targeted advertising appeals to a group of people that you identify as being potential clients… a group of people that you understand and that you know how to reach. Spend your money on targeted advertising and you will be making a very wise investment in your piano teaching studio that will pay for itself tenfold.
Targeted Advertising Made Easy… Choose A Group
Targeted advertising works best when you choose a specific group to market to. And one of the easiest groups to find and attract is parents of preschoolers. Preschoolers “hang out” in easy-to-find locations (community centres, daycares, preschools, playgrounds, mom groups) taking the guess-work out of your advertising campaign! Preschoolers are also at an age where parents are eager to provide enriching experiences (like piano lessons). If you’ve considered teaching preschool piano, but don’t know where to start, check out www.wunderkeys.com. Our method book series for preschoolers is low-prep and easy to teach… plus we even provide free advertising materials to help you get started on that targeted advertising campaign!