There are two main strategies you can employ when marketing and advertising your piano teaching studio: broad and targeted. A broad-based strategy is a death sentence. Essentially, you create an ad and put it in front of as many faces as you can by whatever means you can.
With broad-based advertising the people who see your ad may or may not be potential piano teaching clients. Newspaper classified ads and untargeted mail drops fall into this category. When it comes to return on investment, broad-based advertising will eat away at your piano teaching studio’s bottom line. If you have to pay for a method of broad-based advertising, stay away at all costs.
Now targeted advertising… that’s a different story. Targeted advertising will rocket your piano teaching studio to success. It works because it speaks directly to a group of people who really are potential clients. Instead of appealing to the random masses, targeted advertising appeals to a group of people that you identify as being potential clients… a group of people that you understand and that you know how to reach. Spend your money on targeted advertising and you will be making a very wise investment in your piano teaching studio that will pay for itself tenfold.