I kind of have a thing for print advertising. Every time I create a new ad or article for our music school, I feel like an artist sitting down at an easel. For me, advertising is as much about building brand awareness, as it is about actually signing up new piano students.
Will every piano ad trigger that magic button that makes your phone ring off the hook? Of course not! But rest assured if you design a piano ad that could hang in the halls of the Louvre, you are shedding some seriously positive light on your piano teaching business.
Advertising Piano Lessons – The Print Ad
Check out the image below from our music school’s Christmas advertising campaign (keep in mind I have altered the logo and slogans to represent TeachPianoToday.com). This simple print ad has been hugely successful. I’ll explain why below.
Here are 5 helpful tips to remember when designing a piano lesson ad…
1. Your piano advertising needs an image AND that image must convey a positive message to the reader.
2. Always include a “call to action”. Readers of your piano ad need to be explicitly told what to do. This can be as simple as “Sign Up Now”. Of course if you want to get more creative, by all means, do so.
3. Clearly state your COMPELLING offer. Too many piano teachers compose ads that simply advertise piano lessons… there is no real offer. When advertising piano lessons, always include an offer or incentive for people to give piano lessons a try.
4. Display multiple avenues for getting in touch with your piano studio. In this day and age, a phone number just won’t cut it. Let potential piano students sign up online, over email, or by phone.
5. Brand your piano studio. If you do not yet have a logo for your piano studio, go get one designed. Every piece of advertising that you display needs a logo and slogan so that potential piano students can clearly identify with you.
Go ahead and start designing your new and improved advertising. And if you ever are lost for inspiration or simply want another set of eyes to assess your print ads, send them along… like I said, I kind of have a thing for print advertising 🙂