In an economic downturn, a family’s budget gets tight. And when a family’s budget gets tight, only the absolute necessities make the cut. So, if you want your piano studio to thrive during an economic downturn the answer is quite simple… make piano lessons a necessity.
But How Do You Make Piano Lessons a Necessity?
It’s all in your marketing! During an economic downturn, piano students are not going to come knocking at your door. You have to go after them! Well, actually, you have to go after the ones who control the money… the piano parents.
Convincing parents to sign their children up for piano lessons, means you are going to have to sell them on the benefits of piano; because as we know, there are plenty of benefits. Parents need to know that piano lessons are something their children can’t live without. They need to know that piano lessons help to develop brain areas used in language and reasoning. They need to know that piano lessons develop creative thinking. They need to know that piano lessons help to develop children who learn to persevere in the face of adversity.
Wow… even as I type I am giving myself a pat on the back for having my own daughter in piano lessons! 🙂
Advertising the Benefits of Piano Lessons
So now your task is quite simple. Put together some effective advertising materials that scream out the benefits of piano lessons, find out where parents congregate, and get that advertising in front of their eyes
Do this and you will find that even in an economic downturn, your piano studio will flourish.
We’re not done yet…
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