People can’t help but make snap judgements. It’s human nature… which is why it’s important to remember that potential students are making judgements on you and your piano teaching business before they even meet you! So how can you control what kind of first impression you create if you haven’t even met face to face?
Leave a lasting impression on new piano students… (a good one!)
Check out the following list of small, yet very important factors that combine to create a great first impression on potential piano students. Have you thought about these three things lately?
Your Answering Machine…
Do you use your business name on the machine or does your client feel as though they have accidentally called your family number? Do you sound friendly? Rushed? Desperate? Aim for a message that uses your studio name (not your family members’ names), that lets potential clients know you are not able to answer the phone because you are teaching (“Look how in demand I am!”), and clearly tells callers that you check messages every evening and will call them back that same day. People who are shopping around for lessons may not leave a message if they get the impression that you’ll call them back “whenever”… and if they don’t leave a message you’ve often lost them.
We’ve talked a lot about making sure your advertising is professional, eye-catching and branded to your piano teaching studio. But have you thought about where and how you post your advertising? Posters hung in “cheap” looking places tend to give the impression that your business belongs amongst the tractors for sale and the “Free to a good home pit bulls”. Choose your posting areas wisely. If you have advertising on your car does your car make a good first impression? Is it tidy and clean? Do you appear as though you are a starving artist? Sometimes no advertising is better than poorly placed advertising.
Today, people make snap judgements online immediately and will click off of your site to look for greener pastures if it appears to be the slightest bit outdated. Outdated websites make your business seem behind the times and as though you have not invested in your piano teaching business. You can easily update your website (for free!) and therefore there’s no reason to not have your site up to snuff. If your website has any of the following, it needs an update! …
1. moving smiley faces 😆
2. more than 3 different fonts, 3 different colours of fonts, or the use of “comic sans”
3. a landing page that requires the user to scroll a long way down to read all of your information
4. lack of an “interaction factor” (Facebook or Twitter button links or a regularly updated blog)
By paying close attention to what your potential clients see before they see you, you’ll achieve greater success in attracting new piano students. The added benefit is these new piano students will come into the musical relationship viewing you as a professional… and will therefore be more likely to treat you as such (reducing future headaches!)
If you’re looking for more ways to attract piano students, retain piano students and run a successful piano teaching business, check out our guide Piano Hands Shouldn’t Flip Burgers and join other teachers just like the one who recently wrote to say “Thanks for an outstanding guide! I just began teaching 3 months ago and already have 30+ students!”