Do you have a studio Facebook page, but don’t have many “likes”? Do you have lots of “likes” but no idea what to post? Do you not have a Facebook page at all? If you answered “yes” to any of these questions, then this post is for you!
Piano Studios Need a Facebook Page
That’s a pretty simple statement… and it’s true. Facebook is free and it has the potential to be one of the biggest referrals to your studio. If you think you’re too small for a Facebook page, or if you have any doubts about whether a Facebook page will actually make a difference to your studio, then consider the fact that 500 million people now use Facebook. It’s likely that the majority of your clients (both current and future) are on Facebook at least once a day, if not more.
If you’re wary about starting a studio Facebook page, then take heart. It’s easier than it may seem and it has the ability to not only refer clients, but to build community within your studio if you’re not actively looking for new students. So if you don’t already have a page started, then click here to follow the instructions for setting up a Facebook business page. Once you’ve done that, then follow us to learn how to make it work for you!
Facebook for Piano Teachers
The content you share on Facebook should be relevant, engaging and varied. Follow the plan below for creating a impressive Piano Studio Facebook page fast.
1. Invite all of your friends and family to “like” your page. A studio Facebook page with just 12 likes doesn’t make a great first impression on a newbie stopping by. Boost your numbers with a solid core of people who already know you. Facebook makes this easy with an “invite your friends to like this page” feature.
2. Choose a cover photo and a profile picture that are eye-catching and piano-related. Make sure to fill in your “about” information with relevant details.
3. Ask your piano families for permission to post photos of their children. As you create relevant content you may be using photos of your students. Having this permission granted in advance makes this much easier.
4. Follow our 5 step-plan for Great Facebook Content below and be sure to update your page at least every other day. A “stale” Facebook page works against you!
5 Steps to Piano Studio Facebook Fame
Rotate these 5 different kinds of content and watch your page come alive with engagement. As people interact with your posts, your studio page will show up in the news feeds of others, and your digital word-of-mouth will spread.
1) Student-specific posts: Highlight students in your studio who have finished book levels, won awards, created compositions, reached a goal, won a theory game… you name it. These posts are a great chance to share photos of your students.
2) Information-based posts: Share links to good-quality articles related to music, the piano, and music education. If you’d prefer not to spend hours looking for these, then be sure to follow our articles board on Pinterest (we’ve done the looking for you!)
3) Music-related images: Find quotes, photographs and other images that are related to piano. We have these waiting for you on Pinterest too! This is a great way to include humor on your wall which typically results in engagement with your fans.
4) Studio news: People will look to your Facebook page for information on recital dates, days you are closed, special events, practice incentives, reminders your students need, snow day closures, group lesson dates etc.
5) Video: Share videos of your students playing, of your recitals, of you talking about practice-tips, of group lessons, of famous pianists… you name it!
From a consumer’s point of view, a business with an active, attractive and engaging Facebook page will make a great first impression. Whether or not you choose to have a personal Facebook page, having a business Facebook page for your studio will be a huge asset to your advertising. If there’s one change you decide to make to your studio advertising, make it this one! The cost is nil but the payoffs are huge!
Looking for newsworthy content? How about a post announcing the awesome new supplementary material your piano students will be learning each and every month? With a membership to PianoBookClub.com you’ll always have something to talk about as you receive a brand new piano book every month for just $8. Those supplementary books you’ve had for years are getting old (for both you and your students!) Shake things up with new music and get ready for fun!