Ever checked out the online classifieds for piano lessons? Every ad is like a carbon copy of the previous; Piano Teacher, 30 years experience, Masters Degree.
Nobody cares about your experience or your education. Nobody cares whether you have taught for 5 years or 40 years or whether you have an MA a PHD or an ABC.
Piano Teaching is a business, and people care about results. Potential students, and the parents of potential students, ignore seniority and fancy abbreviations after last names. They want to know what THEY will get out of piano lessons.
So next time you are advertising your piano teaching studio don’t emphasize what you have, emphasize what people will get.
For more secrets revealed, check out our guide “Piano Hands Shouldn’t Flip Burgers”.