Cheap piano lessons… at first the idea sounds great! Who doesn’t want to save money? What a simple idea; charge cheap, attract a ton of students, teach a ton of hours, and make a ton of money. Ahhh, if only it were that easy.
The thing is, cheap lessons do not mean “good” lessons. And what people really want are good lessons… in fact they want great lessons. And they are willing to pay money to get them.
Parents want to save money at the gas pump, and they want to save money at the grocery store, but their number one priority when it comes to piano lessons is NOT saving money.
Because of the negative connotations that are carried with the word “cheap”, charging less than the going rate for piano lessons can be detrimental to your piano teaching business. It will not attract more students. Instead, it will send the message to parents and potential clients that you have nothing special to offer except price.
So… am I telling you to go for the gold and set your price sky high? Absolutely not! Instead, find out what the competition is charging and charge exactly the same. Then, when it’s time to compete for students, wow the world with piano lessons that are creative, passionate, innovative and insanely enjoyable.
Want to deliver piano lessons that crush the competition? Check out our guide, “Piano Hands Shouldn’t Flip Burgers”.