What’s the secret to writing a really great piano ad (besides putting your name and phone number in there)? Well, it’s to be specific!
If you write a piano lesson ad that is really broad, for example, “Music Lessons, Give Me a Call”… nobody’s going to call.
If you write a piano teaching ad that’s a little more specific (Piano Lessons, Give Me a Call), then you will likely get a few phone calls, but not many.
If you write a piano lesson ad that is really specific, for example, “Piano Lessons for Adults Returning to the Piano”… your phone will ring off the hook.
So remember, when you’re writing that piano ad, move from broad to specific and you will be moving from a little success to a lot of success.
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