Does your piano teaching studio have a slogan?
I love a good slogan. I love the power of a good slogan. I never, ever begin the creation of a piano resource or product without first knowing the name and slogan of the product. Because as much as a slogan influences my customers, it also influences the development of my products.
My slogans become my advisors, and if I ever stray from my slogans (my brand messages) I start to feel guilty. Take TeachPianoToday.com for instance… the slogan, “Piano Resources with Personality”. When piano teachers visit our site I want them to know that they are going to find resources that are a little different… a little more exciting than the status quo. We want to raise piano teachers’ eyebrows… in a good way.
Every blog post, review, referral, or product on this site will adhere to that principle, and if it doesn’t, rest assured I will feel guilty and lose sleep.
So back to the original question… “Does your piano teaching studio have a slogan?” If not, give slogan creation a try. Can you come up with 4-7 words for your piano teaching studio to live by? Once you’ve got it, base everything you do on that slogan and I think you’ll find your studio more focused and more successful.
Does your studio have a slogan already? If so, share it with us in the comments… like I said, “I love slogans!”
Check out the video below from Inc.com, of some of the world’s greatest ad slogans.
I’ve Got My Slogan, Now What?
Once you’ve discovered the words your piano studio is going to live by, you need to implement your new found philosophy into every aspect of your music business. Once we did this at our private piano studio, our business took off.