Does that Olivia Newton-John reference in the post title work without music? If it doesn’t, rest assured I haven’t lost it… completely. Now that “Let’s Get Physical” is bebopping away in your head I’ll get back to the post…
Take a look at the two young women below. If you were hiring a babysitter for your children, which one gets the call?
I’m guessing we came to an agreement. I’m also guessing that we made a quick judgment based on appearance. And I’m certainly not going to reprimand anyone for their choices… judging a book by its cover is not always a bad thing.
I think it’s human nature to judge by appearances. And if we, as adults, still rely on these judgments, can you imagine how quickly kids jump to image-based conclusions?
Let’s assume it’s pretty fast.
So where’s the piano teaching connection?
Everywhere! It’s in your studio décor, your piano teaching website, your logo, your advertising materials, your driveway… everywhere.
What conclusions are your piano families jumping to when they drive up to your house? Has the lawn been mowed? Is moss on your roof?
What conclusions are your piano students jumping to when they walk through your studio door? Is your bookshelf tidy? Is the heat on? What color are your walls painted?
What conclusion are potential piano parents jumping to when they visit your website? Is there a lot of white space? Is there a strong call to action? Do all of your links work?
What conclusions are your piano students jumping to when they use your studio washroom 🙂 I’ll stop there…
While these things may seem trivial, they are simply illustrating the point that everything that appeals to your piano students’ senses will influence how they feel about piano lessons. So go ahead, put on your “critical hat”, and judge YOUR book by its cover.