I hate billboards. They are large, grotesque, and tacky. When you drive through my hometown you are inundated with billboards blocking an otherwise naturally beautiful area of the world. What a shame!
And yet, for piano teachers with websites, paying attention to billboards can help your online lesson registration explode.
What Billboards Do Right
Billboards have about 3 seconds to catch the attention of motorists. And not only must they grab eyes quickly, but they also must get a message across. For this reason, you never see a billboard with paragraph after paragraph of small text.
Piano Lesson Seekers Are Drivers Too
People browsing the internet for piano lessons are no different that motorists zooming by billboards on the side of the highway. Your piano teaching website has very little time to attract their attention. Online lesson seekers will leave a page fast, and of those who do stay, studies indicate they will only read (or scan) 20 percent of the words on your page.
What Does This Mean For Your Website?
To keep online piano lesson seekers engaged, purge your studio website of large, unbroken paragraphs of text. Lesson seekers are looking for headlines, bolded words, white space, attractive images, and lists. If you can grab their attention with a few mind-blowing, thought-provoking tidbits of awesomeness then they will stick around; bore them with a 500 word essay and they’re gone!
Looking to expand your piano teaching studio? Check out our guide, Piano Hands Shouldn’t Flip Burgers and discover why one reader called it “The most inspiring guide [she] has ever read!”