Here at TeachPianoToday.com we have a challenge for you this coming weekend: set aside two hours of your time… open your window and… PRACTICE! Yes, you heard us. It’s time to steal some moments for yourself on the piano. Sound like a luxury? You’ll be happy to know that you are actually multi-tasking. This is the easiest form of advertising you’ll ever do… but it works!
Open Houses Work for Realtors… and Piano Teachers!
Word of mouth is your biggest ally as a piano teacher. You want people to be talking about you as much as possible. When someone says “piano”, you want the conversation to inevitably turn to you! There are many ways to advertise your piano teaching studio, but there is nothing like hearing impressive music drifting from your windows to inspire those passing by. People are naturally drawn to music. There’s no better way to capture their attention!
Make it Count
Make sure you have studio signage outside your door. It’s even more effective to have a definite “call to action” (think “Piano Studio Open House… Come On In!”). If you live in a very rural area with no neighbours then you may want to consider doing your practising in a more public area like a community centre, local coffee shop… anywhere where they’d like some free background music or where you can find a piano that’s not being used. Make sure you have your business cards on hand and give it a whirl. Be willing to stop and chat with anyone and everyone who stops to listen.
Keeners… Keep Reading
If you’re really keen on this free form of advertising, take a page from your local real estate agent and increase your signage (place directional signs at several different locations pointing to your studio), add helium balloons to the end of your driveway or front step and have some yummy baked goods on hand to welcome your lookey-loos. Be ready with information on your program, teaching methods and materials, and a “take-home” (brochure, card etc.)
For those of you teaching from your homes, you need to up the anty when it comes to your visibility in your community. This is one way to get noticed and makes a great and lasting impression.
Wanting to really impress those who walk through your doors? Set up a display showing the unique and cutting-edge materials you use. Not sure what will grab their attention? Well, you’ve just got to check out The Adventures of Fearless Fortissimo! This series hooks young boys and their parents immediately with its exciting visual appeal and shows that you are a piano teacher who is in-tune with what your students find motivating.