People today are flooded with choices. Searching for your kids’ piano teacher, a puppy, or a new computer can send even the most organized mind into information overload. There are so many options and so many competing businesses that even the smallest of details can mean making or not making a sale… or signing up or not signing up a piano student.
Consider my weekend trip to get garden soil. On Saturday, before I could hit up the local gravel yard, I had to first take a load of wood to the recycling depot. It just so happens that there is a gravel yard right next door to the recycling depot. Perfect… right? Nope!
Instead, I drove 10 minutes down the road to a different gravel yard. Why? Because the second yard has clearly designated parking and loading spaces, whereas the first yard is all “willy-nilly” with vehicles parked every which way. I find it awkward deciding where to put my truck and often worry I’ll park in someone’s way. So, I travel a ways down the road to a yard that makes me feel more comfortable. Imagine that… choosing an “out of the way” gravel yard simply because of parking stalls.
A Small Studio Detail That Might Drive People Away
Like parking stalls, there are several small piano studio details that may be driving piano parents a little ways down the road and away from your studio. True, these details are small, but they can convey a boatload of information, good or bad… true or not… about your piano studio.
Do You See Your Piano Studio On This List?
1. Your email address (we’ve written about this before)… is it ugly?
2. Your email sign off… do you say “Regards” or something friendly like “Take care”?
3. Your website address… is it too long, too confusing, or too hard to spell?
4. Your piano studio name… do you have one? (You probably should!)
5. Your print advertising… please note – Comic Sans is the world’s most hated font.
6. Your answering machine message… happy and professional or default Robot Man?
7. Car signage… if your car looks like my truck REMOVE THE SIGN 🙂
8. Piano studio entrance… welcoming front door or creepy back alley?
Your Next Step…
If you’re preparing for a new year of piano teaching, are happy with your small details and are wondering what to improve on next, then check out our guide, Piano Hands Shouldn’t Flip Burgers.