Question: How much effort should I put into following up with lesson inquiries? I have some people who will email or phone, I contact them, we have a great conversation and they seem interested. Then it’s the “Okay I’ll get back to you” line, and then I don’t ever hear from them again! Am I missing out on clients? Should I be “selling” my studio more aggressively? How many times should I call or email back to see if they are still interested? Please help!
This question popped into my inbox at a timely moment. My phone was ringing, my email was dinging… it was a busy day for me. And as I discussed time options for lessons, fees, coordinating siblings and the like, I realized that I had learned a very important lesson from my years spent coordinating a large piano studio: It’s important to sell your piano lessons, but it’s equally important to not chase your clients.
This is a careful balance… you don’t want to seem uninterested in new piano kids, and you certainly want to have a full schedule. But how much effort should you pour into following up and following up again with those clients who seemingly drift into oblivion after your initial conversation?
Play Hard To Get… With a Good Dose of Common Sense
I’ve learned (by making the mistake myself repeatedly!) that chasing rarely turns out well. And when you think about it from a different viewpoint it makes perfect sense….
Consider dating: If you are interested in someone, you make several efforts to let them know. If the other party is also intrigued then you’ve got something! But, if the other party remains stand-offish, it’s almost always a very very bad idea to repeatedly call, email… beg on bended knees… lurk outside their place of work. And even if the relationship does actually begin after this one-sided start, it’s very rare that it will then blossom into a mutually respectful, positive relationship. The grounding just wasn’t there to begin with.
Same goes for piano clients. If they’re truly interested, they’ll seek you out. Repeated attempts to “close the sale” may end up resulting in that sale… but because the grounding wasn’t there (the intense desire to commit to piano lessons) you’ll most likely enter into a relationship that requires more work, effort, and flexibility (and eventually ends in heartache) than with those clients who seek you out with enthusiasm.
So, the next time your phone rings, remember to effectively sell your lessons, follow up once, and then let them come to you.
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