If you’re like many piano teachers, your personal Facebook page and your studio Facebook page are two very separate entities; studio news never shows up on your personal page, and personal news never shows up on your studio page.
But today I’m here to encourage you to blur the lines a little, and here’s why…
Number 1 – Yes I Am A Real Person!
Take the time to share personal stories about you and your family on your studio page. Your clients want to know you as something more than a service provider; and when they know you on a deeper level, you build trust and gain their respect. When you have more respect and trust, studio families will stay with you longer and refer you to their friends more frequently.
Just be careful not to get carried away with what you share and how you share it! The best rule to follow is to make sure that all personal stories you share somehow connect to some piece of studio news or event that you are sharing.
Here’s an example of a “personal” Facebook post to your business page:
Just finished hanging the last decoration (a treble clef… of course!) on our Christmas Tree. You’ll get to see my decorating prowess on full display at next Friday’s Christmas Recital! 🙂
Number 2 – Friends, Meet My Professional Life
The easiest way to grow your piano studio is to lean on your personal relationships. Instead of separating your professional life from your personal Facebook friends, let them in on what you do.
You don’t have to advertise or sell to them; instead, share a blog post every so often that talks about something exciting that is happening at your studio, or write an article that highlights the benefits of music education.
And then, when your friends comment, like, or share your Facebook post, their personal network will also get to know your studio.
My Facebook Promise To You
I promise… your friends will not be offended by a piano-related post on your personal Facebook page. It will probably be a very refreshing change from posts about what people had for dinner, the cute thing a three year old said… or a grumpy cat.
Similarly, your studio families will not be offended by a business post with a personal touch. If anything, they will like you even more than they already do!