Earlier this year, we received a message from a piano teacher with a wonderful problem: she needed help responding to all of the lesson inquiries she was getting through Facebook after posting a social media image we had created!
As I was responding to her original message, she sent me several more messages that led to a wonderful and funny thread of inspiration for any teachers who need more piano students.
It went something like this:
Thanks, Andrea Dow! These are just beautiful! I posted to one of my [Facebook] groups and already have six moms asking for more info. What do you follow up with?
An hour or so later:
I’m up to 15 requests and I just got back from our son’s big wedding weekend. ALL DIY and I can’t even think LOL! Didn’t expect such a quick rush of requests. Thanks so much!
A little later that same night:
I have almost 40 people to contact tonight so far! Sending you a PM.
If that doesn’t get you excited about using Facebook to fill your piano teaching schedule I don’t know what will! In today’s post, we’re going to get you started with a Q&A that will help you follow in this piano teacher’s footsteps and then tell you how you can get our Piano Teacher’s Guide To Advertising In Facebook Groups.
How To Use Facebook Groups To Find Piano Students
If you have never used Facebook groups to grow your piano studio you are going to want to get on board after reading this post. While print advertising can still be effective, marketing with Facebook is easier, doesn’t have to cost a dime, and allows you to reach way more potential piano parents. So, let’s get started with the questions you probably have:
1. What Are Facebook Groups?
Facebook groups are communities on Facebook where members interact in an online environment that centers around a specific subject or interest. Many groups require approval by an administrator to join. Some groups are public (anyone can see the content) and some groups are private (only members can see the content).
To access Facebook groups you will need your own personal Facebook account as groups often do not approve requests from Facebook business pages.
2. Why Should I Grow My Studio With Facebook Groups?
Young parents in your city or town often belong to community-centered Facebook groups. This means that the group has already done a lot of your hard work; it’s collected a target audience! By joining these Facebook groups you can network with young families in your area.
3. How Do I Join A Facebook Group?
Before you can join a Facebook group you have to find relevant Facebook groups. But you don’t just want to find any Facebook group related to music or parenting; instead, you want to find a Facebook group where parents from your town or city are hanging out. There’s no point in marketing your piano lessons to people in South Africa when you live in Detroit!
Once you find relevant Facebook Groups (by using Facebook’s search bar) you want to review them to ensure that the community will be accepting of you and your marketing efforts. Some groups strictly prohibit advertising while others allow advertising only on certain days. Promoting your piano lessons in a Facebook group that does not allow advertising will get you banned from the group and leave people in your community with a bad impression of your business.
Once you find relevant Facebook groups simply click JOIN and then follow any subsequent instructions the group may have.
In our full Piano Teacher’s Guide To Advertising In Facebook Groups, which you can get by subscribing to Teach Piano Today’s free Growing With WunderKeys Newsletter (this is separate from the Teach Piano Today Newsletter) we will give you step-by-step instructions to finding the perfect Facebook groups.
4. How Do I Find Piano Students With Facebook Groups?
Once you have joined a Facebook group (assuming the Group Administrator has approved your request) you are able to start participating with the community. This means you can respond to other posts by group members or post to the group yourself.
Your first instinct may be to post a piano advertisement immediately and wait for the lesson requests to roll in… but this is usually the wrong approach.
In this day and age, people are inundated with advertising messages. Any blatant or pushy advertising will be ignored at best and hated at worst.
Instead, think of a Facebook group as a new group of friends; you would never start pushing your piano lessons on a group of parents you just met. The key to making Facebook groups work is being a valuable member of the community who is supportive and helpful. As they say, “You only get out what you put in.” If you become a group member who all the other group members love, they will be willing recipients when the time comes to market your piano lessons.
Building this trust and then knowing how to market to your “new friends” is a balancing act that we help you achieve in our Piano Teacher’s Guide To Advertising In Facebook Groups. Learn more below:
A Piano Teacher’s Guide To Advertising In Facebook Groups
The teacher we mentioned at the beginning of this post was marketing piano lessons to Facebook groups using our WunderKeys Method Books. Her success and that of many others led us to create A Piano Teacher’s Guide To Advertising In Facebook Groups.
While the guide is written with WunderKeys teachers in mind, it can be applied to any teacher using any piano program.
But if we’re being honest… using WunderKeys is the best way to grow your studio.
In addition to our all-in-one WunderKeys lesson books that are absolutely adored by piano students, our Growing With WunderKeys Newsletter gives piano teachers access to “Members Only” printables, marketing materials, ready-made social media images, parent resources, and more!
You can join the Growing With WunderKeys Newsletter here and get access to the full Piano Teacher’s Guide To Advertising In Facebook Groups, as well as everything mentioned above. To find this Facebook groups guide, log into the WunderKeys Toolkit (using your password, or subscribe to get your password) and then click on “Marketing Materials” (bottom right pink square).
