It’s the perfect time of year to shake the dust off your piano studio. Follow our 7 day plan to make your piano studio more profitable, more efficient and more visible in your community.
Day 1: “Does This Brochure Make Me Look Fat?”
It’s time to ask some tough questions… and be ready for an honest answer. Choose 4 people who you know will be brutally truthful. Show them your piano studio advertising and ask for their first impression.
Be willing to accept their suggestions no matter how long it took you to create them. When you’re ready to make your changes, look to the “big guys” for advertising inspiration. It may be a cell phone company, but they spend millions on advertising… you’d be smart to take inspiration from their colour choices, image selection, style of text etc. Use a commercial printer to have them produced.
Day 2: “Welcome to the Kids Spa”
It’s time to transform your piano studio itself. Your clients will love to come to a place with which they feel proud to be associated. Gut, clean, decorate and organize.
Your studio should be serene, uncluttered, clean and appealing to the age group you serve. Rid your walls of the the same old pictures that have been there for eons. Get out your camera and create your own music-themed wall-art (use picmonkey.com to make them look professional). Make it your mission to have your returning clientele say “Wow!” when they walk through your new and improved doors.
Day 3: “Streamline for Sanity”
Do a method-book audit and be sure that your method book of choice fits with your yearly lesson plan. Are you completely and totally happy with the piano method book your students use? More importantly… are your piano students happy with the piano method book you use? Are there things that bug you about your method book choice?
If so, go on the hunt for the holy grail of piano method books… and here’s the important part… use the same method book series for ALL of your students. Even better… choose a method book series that has accompanying performance books, theory books etc. You’ll spend less time and less money looking for supplementary materials. Your students will have a great sense of continuity as they move through your chosen series. And… your significant other will thank you for the time you will no longer waste in the music book store as they sit playing solitaire on their cell phone in the car.
Day 4: “Commit to being cool”
It’s all very nice to say “This year I’m going to do ___”. But unless you actually sit down with a calendar and block off the exact week you’re going to make it happen, it probably won’t. Print off a yearly calendar and choose dates for your regular recitals, mini-recitals, studio events, composing weeks etc. etc. All of those activities that you’d really like to make happen should have an exact date set where they will actually happen. Stick to your calendar. If you have issues with commitment… give the calendar to your studio parents. They’ll keep you on your toes!
Day 5: “Don’t you dare click away from me!”
You need a website. Period. A good website means one that will capture your potential piano student’s attention long enough for them to be interested in what you have to say. There are no reasons to not have a beautiful site. Website design today is easy and often free. Choose your images wisely. When you’ve spent hours making it the way you’d like it to look, go back to those 4 brutally honest people again and see what they have to say. Change things accordingly. In fact, change things often. Websites are now meant to be continually updated.
Day 6: “Be unique. Be memorable”
Sit down and write a list of at least 8 ways your piano studio could be viewed as unique in your community. If you can’t do it, you need to change up your approach this year. Start with your vision for your piano studio and back it up with all of the ways you can accomplish this vision. Offer something to your community that no other piano teacher in your area does.
Any of our unique and innovative products are a good start! Are you the teacher known for teaching boys to love the piano? Are you the teacher who is a whiz with preschoolers? Are you the teacher whose students ALL practice like crazy? Do you offer amazing group classes?
Day 7: “Relive your Teen Years”
Kids today are becoming teenagers well before they hit the age of 13. Their exposure to pop culture is heightened by their connection to technology from a very early age. To be “in the know” about how you can connect with your students, you need to spend a portion of your week being a teenager… without the bad skin and mood swings.
Change your radio station to one playing the Top 40. Cruise youtube for inspiration. Be willing to be on the look-out for what you and your students can share. Don’t be the teacher that stares blankly when your student requests a song they’d like to learn.
Seven days, seven ways to change up your regular piano studio routines. They are simple changes, but they will make a big difference as you begin a new piano teaching year. Give them a try!