The funny thing is… these commercials work… and most of the time, so do the products they are advertising. But, for the safety of the company, every possible side effect, no matter the potential chance for occurence, must be presented to fend off possible trouble. So they are presented… but not highlighted.
What does this have to do with my Piano Studio Policy?
Your piano studio policy is kind of like that long list of side effects. It will fend off trouble, but shouldn’t take center stage when signing up new students.
Just like in a commercial, you want your product (your piano studio) to impress potential clients. Don’t let your policies take center stage and deter an interested student. Instead, present your piano studio policy sheet once you’re certain you have made a great impression (but before clients have registered for lessons).
Oh… and don’t make a big deal about it. Explain your piano studio policies in a nice, non-threatening way. Nothing kills a family’s excitement faster than a list of DOs and DON’Ts!