I was grocery shopping yesterday and I snapped a quick photo of a piano teacher’s ad hanging outside that caught my eye. Something about the ad just didn’t sit right with me and I thought, “Hey! There’s got to be a blog post in there somewhere…”
Here’s the Ad…
It’s Not All Bad…
Before I begin my rant, I have to admit, this ad must not be all bad. Obviously a few people have taken a phone number… (I can’t imagine who though!). So what does this ad do right?
1. Brightly colored paper – I personally hate ads on florescent paper, but hey… they often work. If you are fighting for eyes on a massive bulletin board, go with what catches the eye…obviously this caught mine!
2. The Offer Is Clear – There is no mistaking what this lady is offering… cheap piano lessons (sign me up… *sigh*)
Why I’m Miffed… Sort Of
My initial reaction to this piano ad was one of horror. In my opinion, it devalues piano lessons as a whole. This teacher is offering rates way, way, way below the industry norm. And sometimes, that’s all it takes to start a price war… so to speak.
Let Them Battle
However, it’s a war I want to be no part of! I believe client quality goes hand-in-hand with the quality of your piano studio; advertise cheap piano lessons and you’re going to get cheap clients… which means you are going to spend half your time teaching and half your time chasing payments or rescheduling lessons.
Which is why I’m only sort of miffed at this piano ad. We take great pride in our music school, and our image, attitude, and our rates reflect this. In turn, we attract wonderful families who make our lives a whole lot easier than the alternative.
What do you think of this ad? What has worked for you when creating print advertising? Share your thoughts by commenting.