If, like us, you follow the public school schedule and take a bit of a summer break, then you are no doubt coming up on re-registration season; when parents decide if piano lessons will once again find a roster spot on the “Calendar of Busy-ness”.
While most of your piano students will be knocking down your door to get a spot, there are always a few who could “go either way”. And, if you’re not in the cozy position of having a rabid waiting list ready to pounce, then every student counts!
Here are 7 secrets to boost your re-registration rates…
1. Get an early start to re-registration season.
The end of the school year is a head-spinning time for kids and their families. Sending out re-registration packs right before the summer break almost guarantees it gets fast tracked to the big blue recycling bin.
We send out our re-registration packages a few weeks before our year-end recital, which happens to be a few weeks before the school year actually ends.
2. Piano parents need a deadline.
Re-registration is not open-ended. People need deadlines to work to. Make sure your deadline is well before families split for the summer holidays. That way, when the deadline passes, you still have ample time to track down those stragglers before they head out in the RV’s.
3. Recitals Are Re-registration Gold
Make your re-registration deadline the same day as your year-end recital. This is a brilliant idea for 2 reasons: 1. You can remind your families of the deadline while they are a captive audience, and 2. You are asking for re-registrations immediately following a showcase of their childrens’ talents.
Make sure you have blank re-registration forms at the recital just in case people left their forms at home.
4. Send an End-Of-Year Email Series
Send one email a week every week during the last month of piano lessons. The first two emails in this series should highlight the “stand out” events that took place over the past year, while the final two should highlight all of the exciting programs, incentives, and resources that will be rockin’ your studio in the year to come.
5. Get Going With Guaranteed Spots
To encourage speedy re-registrations, remind piano parents that the best way to keep their coveted lesson time is to make sure that re-registration packages are received by the deadline… after which there are no guarantees that lesson times will remain the same.
6. Send Home a Summer Fun Pack
Now I know people are going to ask us for a sample of our Summer Fun Pack, but truth be told, we’ve never tried this before. But, we know a Summer Fun Pack will serve two very important purposes:
a) It keeps kids at the piano during summer break when much of your hard work over the past year risks becoming a statistic of the “Summer Slide”
b) It keeps your studio name front and center in the minds of your piano parents. If they didn’t get a chance to register, or they re-registered while still being on the fence, a Summer Fun Pack is your best chance of ensuring they don’t become “the ones that got away”.
The best (and easiest!) way of avoiding the “Summer Slide” is to send home activities from our resource Pssst… Your Piano Teacher Thinks This Is Theory. Not only will these crazy, zany activities inspire them to practice the piano, but they’ll also be getting a theory lesson along the way… what more could you ask for?!
7. Touch Base At The Start of Scheduling Season
For us, scheduling season beings the last week of July. At this time, I send a friendly reminder email to any piano students who did not re-register. The 6-8 week break between re-registration season and scheduling season may have given families the needed rest to reconsider piano lessons and sign up for the new year.