Have a space in your schedule you’re trying to fill? Looking to increase your studio teaching hours? Just simply need more piano students to make ends meet?
When you are self-employed the success of your business rests in your hands… and your hands alone. This can either feel extremely liberating… or completely terrifying! In either case, you want to have some real strategies to rely on to get the ball rolling and your studio growing.
10 Steps To Landing a New Piano Student
Today we’re sharing a collection of our most helpful piano studio PR tips. Everything from the initial creation of your ad materials to the moment that a prospective student calls…
Follow the 10 steps below and you’ll be well on your way to finding that brand new student (and likely students!)
1. Feel hopeless when it comes to designing print materials? Not everyone is a genius graphic designer. However, there are 5 things you should keep in mind when designing your piano studio advertising that will help you look professional and put you on the right design path.
2. After completing Step 1 you now have the right materials, but you need to know when you to use them. Did you know that there are 3 critical dates that piano teachers should never miss when it comes to advertising? Avoid wasting your hard-earned money and be sure to keep these dates in mind.
3. You have your materials, you know when to use them… but you still need an advertising plan. Here are 5 essentials of any piano studio advertising campaign.
4. After Step 4, your advertising plan should be in place. Now, you need to know where those materials should be distributed! Check out why finding your niche is so important to rapid studio growth.
5. While some teachers may choose to sit back and wait for their phone to ring, after the completion of Step 4 it is now the perfect time to check in on first impressions that prospective students may have when contacting you. Here are 8 piano studio details that are so small you might not think they matter… but think again!
6. After you’ve completed Step 5 and spruced up what needs to be changed, this is the perfect moment to really hone in on what makes your studio different. Do you have a piano studio mission statement? Could you clearly communicate what it is that makes you unique… in just one word? This will all be very important when those initial inquiries come in from interested parents.
7. The phone rings! Yippee! Here’s how to close the deal when parents call to inquire about piano lessons.
8. in Step 7, did you receive an email instead of a phone call? We can help with the success of your sign-ups using the piano teacher’s ultimate response to inquiry emails.
9. Hey! You have an interested student! It’s time to have a meet-and-greet. And you want that to go well. If you hold interviews, make sure you check out our tips for initial piano student interviews. If you have a trial lesson, you want to make it a lesson to remember! Here’s some fun ideas for making that first lesson truly amazing.
The Final Step
Now that your piano student is in your studio door, it’s time to wow them over and over again with amazing lessons… and we LOVE to help with that too!
One of my favorite ways of “hooking” a piano student right out of the gate is by wowing them (and their parents) with the unique and engaging materials I use. Usually I bring out my PianoGameClub bin and show them how learning piano theory is about to become their new favourite activity. If you want to blow parents away with your unique approach too, check out PianoGameClub and we’ll help you build a wow-worthy collection too!