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Category Archives: Marketing and Advertising

The 5 Essentials of Your Piano Advertising Campaign – It’s Q and A Day!

Posted on April 26, 2012 by Trevor

Question:  What is the best way you have found to advertise? newspaper, flyers, mailings or just a little of everything? Forgive me… This post is going to sound like one big sales pitch but that is not my intention! My … Continue reading »

Advertising Piano Lessons – Dare To Be Different

Posted on January 18, 2012 by Trevor

I cannot stress enough, the importance of UNIQUE advertising when it comes to piano lessons. I was reminded of this recently in a very un-piano-like atmosphere. On my way home from town on Monday, my daughter (Lexi) and I decided … Continue reading »

Your Piano Teaching Success Begins With One Simple Word…

Posted on November 21, 2011 by Trevor

The other day we asked our Facebook followers to describe their studio’s approach to teaching piano lessons in just one word. Well… the feedback was phenomenal! Immersive, dynamic, inspiring, creative, powerful, and passionate were just a few of the words … Continue reading »

This IdeaSwap Could Make You One Successful Piano Teacher

Posted on November 1, 2011 by Trevor

Our last few IdeaSwaps have been specifically about teaching piano to kids, which got me thinking… what is the point of a bunch of piano teaching resources if you don’t have students to teach piano to?! So, today’s IdeaSwap is … Continue reading »

How to design a piano ad that hits the high notes…

Posted on October 12, 2011 by Trevor

I kind of have a thing for print advertising. Every time I create a new ad or article for our music school, I feel like an artist sitting down at an easel. For me, advertising is as much about building … Continue reading »

Let’s Get Critical, Critical…
I Wanna Get Critical, Critical

Posted on October 6, 2011 by Trevor

Does that Olivia Newton-John reference in the post title work without music? If it doesn’t, rest assured I haven’t lost it… completely. Now that “Let’s Get Physical” is bebopping away in your head I’ll get back to the post… Take … Continue reading »

How the best compliment I ever received directs my piano teaching business… even today

Posted on September 30, 2011 by Trevor

Sixteen year old guys don’t tend to share their feelings too often. So when a good friend paid me a compliment back in high school, it struck a chord and it literally changed my life (and my piano teaching business). … Continue reading »

How to instantly make your piano studio population bigger… and taller!

Posted on September 26, 2011 by Trevor

If you make your living teaching piano to children, consider offering piano lessons to their parents too. Listen to any marketing guru and they will all tell you the same message, “It’s a heck of a lot easier to market … Continue reading »

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