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Category Archives: Marketing and Advertising
Advertising Piano Lessons – Dare To Be Different
I cannot stress enough, the importance of UNIQUE advertising when it comes to piano lessons. I was reminded of this recently in a very un-piano-like atmosphere. On my way home from town on Monday, my daughter (Lexi) and I decided … Continue reading
Your Piano Teaching Success Begins With One Simple Word…
The other day we asked our Facebook followers to describe their studio’s approach to teaching piano lessons in just one word. Well… the feedback was phenomenal! Immersive, dynamic, inspiring, creative, powerful, and passionate were just a few of the words … Continue reading
This IdeaSwap Could Make You One Successful Piano Teacher
Our last few IdeaSwaps have been specifically about teaching piano to kids, which got me thinking… what is the point of a bunch of piano teaching resources if you don’t have students to teach piano to?! So, today’s IdeaSwap is … Continue reading
How to design a piano ad that hits the high notes…
I kind of have a thing for print advertising. Every time I create a new ad or article for our music school, I feel like an artist sitting down at an easel. For me, advertising is as much about building … Continue reading
Let’s Get Critical, Critical… I Wanna Get Critical, Critical
Does that Olivia Newton-John reference in the post title work without music? If it doesn’t, rest assured I haven’t lost it… completely. Now that “Let’s Get Physical” is bebopping away in your head I’ll get back to the post… Take … Continue reading
How the best compliment I ever received directs my piano teaching business… even today
Sixteen year old guys don’t tend to share their feelings too often. So when a good friend paid me a compliment back in high school, it struck a chord and it literally changed my life (and my piano teaching business). … Continue reading
How to instantly make your piano studio population bigger… and taller!
If you make your living teaching piano to children, consider offering piano lessons to their parents too. Listen to any marketing guru and they will all tell you the same message, “It’s a heck of a lot easier to market … Continue reading
From Lost to Found – What Forward Thinking Piano Teachers Can’t Forget About Advertising!
Here’s a statistic that through me for a loop… according to a US Gallup poll commissioned by the National Association of Music Merchants, in 2006 82% of people knew where to find a music instructor. However in 2009 this figure … Continue reading
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- Prince Charles’ Face Sounds Harmonic… What Does Your Face Sound Like?: Think you could teach your piano students to play the rainbow? Neil could... Until he entered university, Neil Harbisson could only see the...
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- How To Steal Piano Students...: That post title even made me squirm… and I’m the one who wrote it. I pay close attention to our website statistics and analytics, so when I...
- The Piano Teacher Test – Writing is to Reading as Composing is to…: With the exception of fruit roll-ups, “See Spot Run”, and Beanie the class Bunny, I don’t remember much about Grade 2. I’m sure we did readi...
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